Design Principles / Final Project : Visual Analysis

01/11/2022 - 29/11/2022 / Week 10 - Week 14

Kim Min Ah / 0356145

Design Principles  / Creative Media / Taylor's Design School


CLASS

Week 11 (08/11/2022)
Received feedback on visual analysis from Ms. Jin Chi.

Week 12 (15/11/2022)
Received feedback on visual analysis(interpretation & idea sketch) from Ms. Jin Chi.

Week 13 (21/11/2022)
Received feedback on the idea sketch from Ms. Jin Chi.

Week 14 (29/11/2022)
Received feedback on the final result from Ms. Jin Chi.


LECTURE

Pre-recorded Lecture (Visual Analysis) 

Visual Analysis is a method of understanding design works including descriptions and explanations.

Practicing visual analysis can help us understand artists’ intentions in their works.


To work on visual analysis.

We have to go through the following phases: Observation, Analysis and Interpretation.


“Observation” is for looking and thinking about how the overall design has been placed.


“Analysis” is to consider how each design element has affected viewers based on what we’ve observed.


“Interpretation” is composed of observations and analysis with facts about design works.




INSTRUCTIONS




Figure 1.1.1 Design Principles Task Instruction



Final Project - Visual Analysis




Figure 1.1.2 illustration by Erin Aniker, We Heart Exhibition

https://www.we-heart.com/2018/12/11/riposte-amnesty-international-protection-art-exhibition/


Rationale

I chose this design work because the entire design is evident to show the major message: confronting "inequalities". It's not only reflecting the problem in our society with the direct phrase but is also showing the diversity of individuals visually which allows more audiences can relate and react to the work.

Observation

This illustration work is in a portrait orientation setting. The phrase is mainly aligned in the centre of the artwork and the hands holding each other's wrists are embracing it. The other elements including hands are taking the most place of the overall design work in a regular pattern. Primary colours were mostly used with visuals in a hand-drawing style. Some mid-width strokes were added to show the separation and details on the hands.


Analysis

This work creates a form of a strong emphasis on the centre by using other design elements surrounding 
the phrase. Also, the hands embracing the centre-placed phrase are drawn in a regular pattern and shape, which builds a symmetrical balance and repetition. The high usage of primary colours creates a good contrast. 


Interpretation

This illustration was created by Erin Aniker as one of the artworks for the "We Heart" Exhibition that a group of global female artists had participated in the UK. The hands that are estimated to be females' are holding each other's wrists. The phrase, "everyone has the right to freedom of movement" connotes that all of us have equal rights in literal meaning and also refers to "togetherness". These elements seem to describe the "support" they share together. Thus, this artwork reflects the issue of "inequality" that females all over the world have been facing until now, but positively and encouragingly rather than describing the aspect of bitter reality.


FEEDBACK WEEK11

Explain further on emphasis, movement(the alignment of letters & little strokes around them) and balance(tattoos and hennas).



Sketch




Figure 1.1.3 Idea sketch


This drawing presents a continuous reaction to the illustration by Erin Aniker. One of the messages that stand out the most in her artwork was "support" and "togetherness". Thus, I decided to focus on expressing support and encouragement. The girls are putting wings on each others' backs to be ready to fly in freedom together.



FEEDBACK WEEK12

Show more diversity in girls' appearances. Present more "strength". (e.g. girls already flying in the sky)
Research more images of support.



Updated sketch




Figure 1.1.4
 Updated idea sketch


Based on the feedback I received in week 12, I created another sketch that shows more sense of "strength".  The previous sketch only shows the moment of preparation before the girls fly. However, this updated sketch expresses the ongoing flying in freedom moment of the girls. Each figure of the girls holding each others' hands is arranged to form a huge wing altogether, which connotes not only individuals having rights of freedom but also supporting each other and being aware of the sense of "togetherness". The phrase placed in the middle, "fly in freedom together" gives an additional clearer direction to viewers.





Figure 1.1.5 Updated sketch






Figure 1.1.6 Updated sketch




FEEDBACK WEEK13

Try a different shape of wings. For consistency, it would be better to use a handwriting style font for the phrase in the middle.



Reference





Figure 1.1.7 "How to Draw Wings", Pinterest

https://www.pinterest.com/pin/624452304597996353/



Updated sketch




Figure 1.1.8 Updated sketch 1




Figure 1.1.9 Updated sketch 2




FEEDBACK WEEK14

Sketch 1 works better to imply the entire concept of the illustration.
The wings look like "crosses", need some improvement on them.



Final submission 





Figure 1.2.1
Submission of the final project


This illustration brings a continuous reaction to the artwork above created by Erin Aniker.  The design principles of Emphasis, Repetition and Balance have been applied it. This work shows a sense of "strength" and "togetherness".  The girls are flying in freedom, holding each others' hands. Moreover, each figure of the girls is arranged to form a huge wing altogether, which connotes not only individuals having rights of freedom but also supporting each other in the sense of "togetherness". The phrase placed in the middle, "fly in freedom together" gives an additional clearer direction to viewers.



REFLECTION


Experience

Working on the visual analysis task has benefited me since I was able to review each design principle I've learned during 14 weeks. In addition, I could practice how to interpret an artwork based on design principles, colour theories and etc.


Observation

I observed that it was interesting to create an artwork that brings a reaction to the original artwork.
I also loved the fact that the purpose of the artwork I created is not only to please the viewers' eyes but also to show a message to society.



Findings 

During analyzing the artwork, I've been reminded that how much impact an artwork can bring to our society. Moreover, now I can briefly interpret and explain an artwork theoretically.



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