Typography / Special Task: Type Design & Communication (Ang Pow)
07/11/2022 - 21/11/2022 / Week 11 - Week 13
Kim Min Ah / 0356145
Typography / Creative Media / Taylor's Design School
EXERCISE
Special Task: Type Design & Communication (Ang Pow)
-Group project (Jaycee & Minah)
PHYSICAL CLASS
Received feedback on the typeface before final submission.
Have informed about the final compilation project and the group project.
Week 12 (14/11/2022)
Worked on the Ang Pow project in a group.
Received feedback on our progress from Mr.Vinod.
Week 13 (21/11/2022)
Class cancelled
INSTRUCTION
Figure 1.1.1 Speical Task Instruction
Special Task: Type Design & Communication (Ang Pow)
References
Figure 1.1.2 "Happy New year, Year of the Ox...", Pinterest
https://www.pinterest.com/pin/485755509814595796/
Figure 1.1.2 "Chinese Spring Festival Vector...", Pinterest
https://www.pinterest.com/pin/603271312599062394
21 Quotes About Chinese New year:
https://sandinmycurls.com/quotes-about-chinese-new-year/
Figure 1.1.4 Special task sketch 1 (11/11/2022)
Figure 1.1.5 Special task sketch 2 (11/11/2022)
Figure 1.1.6 Progress as a group (14/11/2022)
Figure 1.1.7 Progress as a group (14/11/2022)
Figure 1.1.8 Progress as a group (14/11/2022)
Figure 1.1.9 Progress as a group (17/11/2022)
Figure 1.2.1 Progress as a group (17/11/2022)
Figure 1.2.2 Progress as a group (18/11/2022)
Figure 1.2.3 Progress as a group (17/11/2022)
Figure 1.2.5 Progress as a group (19/11/2022)
Figure 1.2.6 Progress as a group (21/11/2022)
Final submission of Special Task: Ang Pow
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Figure 1.2.7 Final submission of Ang Pow by Jaycee & Minah (with diecut, JPG) (21/11/2022)
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Figure 1.2.8 Final submission of Ang Pow by Jaycee & Minah (without diecut, JPG) (21/11/2022)
Figure 1.2.9 Final submission of Ang Pow by Jaycee & Minah (PDF) (21/11/2022)
FEEDBACK
Week 12 (14/11/2022)
It’s crucial to have a good balance. The rabbit figure is not suitable to show “togetherness” since it captures viewers’ eyes too much. The whiskers and the nose of the rabbit figure don’t look like they belong to the rabbit.
REFLECTION
Experience
As a special task, I chose to work on an Ang Pow(a red envelope for Chinese New Year) as a submission to "The Jaya Grocer Ang Pow Design Competition". It was a great group opportunity to participate in a design competition. Working on the task as a group has benefited me to learn how to communicate efficiently. In addition, I've given to understand a glimpse of teamwork in the design field.
Observation I observed that our group was successful in communicating and proposing ideas, which led us to a phase of huge idea development. I also noticed that working as a group gives a higher sense of responsibility since the result of the task would affect not only myself but also my group member. Which has been a part of my motivation during the whole working progress.
Findings
It was very efficient and encouraging to work as a group. I found that our group complemented each other properly and had reached a sufficient goal we have set beforehand.
FURTHER READING
Week 12 (page 19)
Figure 1.3.1 screenshot of page 19, Measuring Type, A type primer by John
Uncials
Uncials incorporated some features of the Roman cursive hand such as the A, D, E, H, M, U, and Q. “Uncia” means twelfth of anything in Latin. Thus, some experts hypothesize that the letters of the Uncials refer to letters that are one inch(one-twelfth of a foot).
Figure 1.3.2 screenshot of page 19, Measuring Type, A type primer by John
Half-uncials
A further formalization of the cursive hand, Half-uncials mark the formal beginning of lowercase letterforms. The finest examples of half-uncials are in manuscripts produced in Ireland and England.
Figure 1.3.3 screenshot of page 19, Measuring Type, A type primer by John
Caroline minuscule
Charlemagne, the first unifier of Europe since the Romans, issued an edict in 789 to standardize all ecclesiastical texts. It set the standard for calligraphy for a century, including capitalization and punctuation.
majuscules = uppercase
minuscules = lowercase
Week 13 (page 20)
Figure 1.3.4 screenshot of page 20, Measuring Type, A type primer by John
Blackletter(Textura)
The dissolution of Charlemagne’s empire caused regional variations of Alcuin’s script.
A condensed and strongly vertical letterform(black letter or Textura) in Northern Europe was popular.
A rounder and more open-hand type of letterform(rotunda) prevailed in the southern region.
Figure 1.3.5 screenshot of page 20, Measuring Type, A type primer by John
Gutenberg
Gutenberg’s letterform was built on a combination of engineering, metalsmithing, and chemistry.
The letterform was created to accurately mimic the handwriting of the scribe’s and was affected by the Black letter style of Northern Europe. Gutenberg used 270 different matrices to form a typeface resembling the handwriting style.
Figure 1.3.6 screenshot of page 22, Measuring Type, A type primer by John
Figure 1.3.7 screenshot of page 22, Measuring Type, A type primer by John
Many printers from other countries came to the city of Mainz to learn the new printing technology and spread it back out across Europe. Two German printers, Conrad Sweynheym and Schoffer established a press at the Benedictine monastery in Subiaco.
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