Intercultural Design / Project 1
10/01/2023 - 21/02/2023 / Week 1 - Week 7
Kim Min Ah / 0356145
Intercultural Design / Creative Media / Taylor's Design School
GROUP PROJECT
Group 16:
Min Ah Kim (Leader)
Viola Allegra Tiorida
Low Chi Suan
Celeste Low Ly-Ven
Yang Jing Wen
Tan Sing Yee
Project 1:
- Proposal (+ research & Data Collection)
- Progress
- Final Submission (https://www.instagram.com/funkitup_7080/)
INSTRUCTION
Fig 1.1.1 Intercultural Design module booklet
Proposal
Researches
Fig 1.1.2 Research for funk culture in Japan and Brazil
Problem Statement
Fig 1.1.3 Problem statement PDF
Sketches & Rationales
Fig 1.1.2 Research for funk culture in Japan and Brazil
Fig 1.1.3 Problem statement PDF
Fig 1.1.4 Sketches and rationales
Fig 1.1.5 Final proposal with data collection
Progress
Storyboard
Fig 1.1.6 Storyboard
Elements
Fig 1.1.7 Background elements
Fig 1.1.8 Background elements
Fig 1.1.9 Extra elements
Fig 1.1.7 Background elements
Fig 1.1.8 Background elements
Fig 1.1.9 Extra elements
Characters
Fig 1.2.1 Character in progress in Adobe Illustrator
Fig 1.2.1 Character in progress in Adobe Illustrator
Fig 1.2.2 Characters (dancing people)
Fig 1.2.3 Characters (people crossing)
Fig 1.2.4 Characters (people waving)
Fig 1.2.6 Characters (musician playing bass guitar and bongo drum)
Fig 1.2.7 Characters (picket girls)
Expected Frame Examples
Fig 1.2.8 Frame example
Fig 1.2.9 Frame example
Fig 1.3.1 Frame example
Fig 1.3.2 Frame example
Frame In Progress
Fig 1.3.3 Frame in progress
Fig 1.3.3 Frame in progress
Character Profiles
Fig 1.3.4 Character profiles progress
Fig 1.3.4 Character profiles progress
Fig 1.3.5 Instagram tile arrangement view
Logo
Fig 1.3.6 Funk it up logo sketches
Fig 1.3.7 Funk it up logo #3 in different colours
Fig 1.3.8 Final funk it up logo information
This logo was designed to emphasize "music" and simultaneously the first letter "F" of funk to give a clear impression of our project and Instagram page. Neon colours were applied for stronger legibility and to connote the funky ambience.
Fig 1.3.6 Funk it up logo sketches
Fig 1.3.7 Funk it up logo #3 in different colours
Fig 1.3.8 Final funk it up logo information
Poster
Fig 1.3.9 Poster progress
Fig 1.3.9 Poster progress
Final Submission
Logo
Fig 1.4.1 Final funk it up logo
Fig 1.4.1 Final funk it up logo
Character Profiles
Post Tile Arrangement
Fig 1.4.3 Post tile arrangement
Fig 1.4.3 Post tile arrangement
Animation
Fig 1.4.4 Final animation
Music
G Thang (Canvas royalty-free music)
Poster
Fig 1.4.5 Poster
Instagram Page
Fig 1.4.6 Group 16 project Instagram page
FEEDBACK
Proposal
-The direction of the ideation has to be more specific.
-Rationales explain the reasons for the chosen references have to be included.
Outcome
-Create a logo (as a part of branding) representing the account.
-Utilize the tile arrangement properly to provide a good visual experience to audiences.
-Add a QR code that links the Instagram account on the final poster.
REFLECTION
Experience
Despite that it was seven weeks short-term, I could train comprehensive skills throughout the Intercultural Design module. The project we were assigned as a group required continuous efforts such as a sufficient amount of research, idea development, time management and communication skill.
Observation
Based on the instruction, we had to present an idea that connotes "culture." Working on a project without a particular direction was absorbing and challenging at the same time. I observed that adequate idea development and research are the basic frames for a successful design.
Findings
I found it very attractive to execute a design that interacts with society. The idea of processing something that can bring some effect on individuals or society has given me strong motivation and a sense of responsibility.
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